Unlock B2B growth with the top sales intelligence tools for 2025

Table of contents

What is sales intelligence?
Best sales intelligence tools for 2025
1. Easy Redmine
2. CloudTalk
3. LinkedIn Sales Navigator
4. ZoomInfo
5. Cognism
6. Apollo
7. Datanyze
8. UpLead
9. HubSpot
10. Lusha
11. 6Sense Insights
Boost conversions with sales intelligence

TL;DR

Get familiar with the must-have sales intelligence tools—from Easy Redmine and Easy8.ai to LinkedIn Sales Navigator and Lusha—that B2B teams are using in 2025 to harness AI, real-time data, and automation to close more deals, faster.

What is sales intelligence?

Sales intelligence refers to software platforms that collect, analyze, and deliver actionable B2B data to sales teams. These tools enhance prospecting, streamline lead qualification, and guide smarter outreach strategies.

Sales intelligence platforms integrate with your CRM, filter and score leads, and surface buyer intent insights. They help sales professionals focus on high-probability opportunities—turning static databases into dynamic revenue engines.

If you're exploring sales intelligence tools in 2025, expect features like intent data, real-time contact updates, automated workflows, and AI-powered recommendations.

Best sales intelligence tools for 2025

Here’s a breakdown of the most reliable and forward-thinking platforms shaping B2B sales this year.

1. Easy Redmine

Easy Redmine is a comprehensive project management software with a CRM module that keeps data, projects, and teams aligned with the goals. With customizable dashboards, task tracking, and automated reporting, this platform provides sales teams with end-to-end visibility, eliminating the need to juggle multiple systems. 

Moreover, Easy Redmine, together with Easy8.ai and Alfred the AI agent, transforms B2B sales intelligence by uniting CRM, automation, and AI-driven workflows. Leads are instantly captured, enriched, and assigned, while Alfred personalizes outreach, analyzes calls, and even generates proposals – ensuring no opportunity slips through the pipeline. 

This seamless blend of platform, automation, and AI accelerates lead qualification, boosts win rates, and empowers sales teams to focus on closing deals. It's ideal for teams of 25 or more members and cross-functional teams seeking transparency and control over customer-facing efforts.

Top features:

• Integrated CRM module – Manage contacts, pipelines, and deals directly from your PM platform.
• Sales KPI dashboards – Track performance metrics and deal velocity in real time.
• Workflow automations and AI agents – Eliminate manual updates with trigger-based actions.
• Easy Gantt – Align project timelines with sales milestones.
• Waterfall and Agile project management tools – Keep teams aligned with shared data and task visibility.

Pricing: Starts at €13.90/user/month. Check the whole Easy Redmine pricing.

2.CloudTalk

CloudTalk is a modern AI-powered calling software tailored for sales and support teams. Designed for SMBs with global ambitions, it transforms outbound calling with intelligent dialers, real-time analytics, and deep CRM integrations.

Beyond standard VoIP, CloudTalk helps teams connect faster, personalize outreach, and close deals with confidence—powered by advanced automation and conversation intelligence.

Top features:

• AI-powered call analytics – Get insights into rep performance and call outcomes.
• Sales dialers – Choose power, parallel, or preview modes to maximize call efficiency.
• CRM integrations – Sync seamlessly with Salesforce, HubSpot, Pipedrive, and more.
• Voice AI – Human-sounding phone answering system that takes care of what your team can’t.
• Global reach – High-quality calls in 160+ countries with minimal latency.

Pricing: Starts at $19/user/month. Check out Cloudtalk’s pricing.

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium prospecting tool built directly into the world’s largest professional network. Designed for B2B sellers, it helps teams identify and engage with decision-makers more effectively by leveraging LinkedIn’s extensive data set.

With advanced filters, CRM sync, and lead recommendations based on behavior and network signals, Sales Navigator helps sales reps cut through the noise and focus on high-value opportunities. It’s especially powerful for account-based selling and relationship-driven outreach.

Top features:

• Advanced lead search – Discover ideal prospects using custom filters like job function, company size, and engagement.
• InMail messaging – Reach decision-makers even if you're not connected.
• CRM integration – Sync contacts and activities with Salesforce and Dynamics.
• Real-time alerts – Monitor prospect job changes and engagement.
• Lead recommendations – Get AI-based suggestions tailored to your accounts.

Pricing: Starts at $89.99/month per user.

4. ZoomInfo

ZoomInfo is one of the most comprehensive sales intelligence platforms on the market. It provides vast B2B contact data enriched with intent signals and firmographics, helping sales teams identify and engage buyers when interest is high.

ZoomInfo’s platform combines database access, conversation intelligence, and marketing automation—all backed by AI. It’s especially suited for enterprise-level prospecting and ABM.

Top features:

• Intent data tracking – Reach leads actively researching your product category.
• Contact & company database – Access detailed firmographic and technographic data.
• Workflows & alerts – Automate follow-ups when buying intent changes.
• Engagement data – View email opens, site visits, and more.
• Conversation intelligence – Coach reps with insights from recorded calls.

Pricing: Custom pricing based on features and usage.

5. Cognism

Cognism is a compliance-first sales intelligence solution built for global teams. Known for its GDPR-ready database, it provides high-accuracy mobile numbers and real-time enrichment for both North American and EMEA markets.

Cognism stands out for its ethical data practices and proprietary Diamond Data® feature, which verifies mobile contacts for top-tier connection rates.

Top features:

• GDPR-compliant data – Peace of mind for EU/UK outreach.
• Diamond Data® accuracy – Reach prospects via direct mobile numbers.
• Intent signals – Prioritize leads who are actively searching.
• Sales triggers – React instantly to job changes and company growth.
• LinkedIn extension – Capture lead data with one click.

Pricing: Custom pricing based on team size.

6. Apollo

Apollo is a favorite among startups and lean sales teams thanks to its generous free plan and unified outreach tools. It offers access to a massive database of B2B contacts and includes built-in email sequencing, making it a great one-stop shop for SDRs.

Its browser extension, enrichment tools, and automated workflows allow teams to scale efforts without needing multiple platforms.

Top features:

• 275M+ contact records – Prospect at scale with global data.
• Free email + dialer credits – Kick off outreach with zero upfront cost.
• Email sequencing – Run automated campaigns from day one.
• Data enrichment – Instantly enrich CRM leads with current contact info.
• Chrome extension – Pull verified contact data directly from LinkedIn.

Pricing: Free tier available; paid plans from $49/user/month.

7. Datanyze

Datanyze offers a simple, Chrome-based tool for collecting technographic and contact data. It’s best for small sales teams or freelancers that want lightweight prospecting without the bells and whistles of enterprise software.

With a focus on web-based research, Datanyze allows reps to capture verified emails and phone numbers directly from LinkedIn or company websites.

Top features:

• Chrome extension – One-click capture of contact info from LinkedIn.
• Technographic data – See which tools a company uses.
• Email verification – Built-in validation to reduce bounce rates.
• Low-lift setup – Get started in minutes with no onboarding.
• Affordable pricing – Designed for startups and solo sellers.

Pricing: From $21/user/month.

8. UpLead

UpLead is a contact database with a strong emphasis on data quality. Every email is verified in real time before download, which helps avoid bounced messages and protects sender reputation.

Its easy UI, affordable plans, and clean data make it a favorite among SMBs looking for reliable lead gen without big upfront investment.

Top features:

• 95% data accuracy – Every contact is email-verified before export.
• Direct dial access – Increase call connect rates with verified numbers.
• CRM integrations – Sync with HubSpot, Salesforce, Zoho, and more.
• Intent signals – Upgrade for buyer intent and firmographics.
• List-building tools – Filter leads by industry, job title, tech stack, and more.

Pricing: Starts at $74/month for 200 credits.

9. HubSpot

HubSpot Sales Hub combines CRM, engagement tools, and data insights in one platform. While it's primarily a CRM, its intelligence features—like email tracking, pipeline forecasting, and conversation intelligence—make it a valuable player in this space.

HubSpot is ideal for companies that want to consolidate tools and align marketing and sales under one roof.

• Top features:
• Built-in CRM – Centralize contact, activity, and pipeline data.
• Email + call tracking – Get real-time insights on outreach performance.
• Predictive lead scoring – Use AI to prioritize the best-fit leads.
• Sales playbooks – Standardize messaging and improve consistency.
• Conversation intelligence – Analyze calls for coaching and trends.

Pricing: Free CRM available; Sales Hub starts at $50/month.

10. Lusha

Lusha is a prospecting tool focused on simplicity and accuracy. It’s a favorite among SDRs for its clean interface and ability to quickly enrich contact details directly from LinkedIn profiles.

Designed for fast-paced prospecting, Lusha helps build verified lists with emails and direct dials in seconds.

Top features:

• LinkedIn extension – Pull contact info directly from prospect profiles.
• Direct dials – Increase connect rates with verified phone numbers.
• Data accuracy – Each lead rated by verification confidence.
• CRM sync – Push contacts directly into Salesforce, HubSpot, and others.
• Team collaboration – Shared workspaces and usage tracking.

Pricing: Free tier available; paid plans from $29/month.

11. 6Sense Insights

6Sense takes sales intelligence to the next level by blending intent data with predictive analytics. It’s designed for ABM-driven organizations and uses AI to forecast buying behavior and surface in-market accounts before they convert.

6Sense is best for revenue teams that want to align sales and marketing under a shared view of account intent and readiness.

Top features:

• Predictive targeting – Focus on accounts most likely to convert.
• Buyer journey mapping – Visualize where each prospect stands.
• Real-time intent signals – Know what accounts are researching.
• Multichannel engagement – Orchestrate campaigns across email, ads, and sales.
• Revenue AI™ – Forecast outcomes and automate next best actions.

Pricing: Enterprise only; custom pricing upon request.

Boost conversions with sales intelligence

Sales intelligence isn’t just a category—it’s a competitive advantage. From CRM enrichment to intent tracking and outreach automation, the right tools help your team stay focused, informed, and ahead of the curve.

Whether you're building your stack from scratch or leveling up an existing setup, the tools listed here offer proven pathways to better lead targeting and conversion in 2025.

Want to speed up your sales process with fewer obstacles? Meet Alfred, the AI agent who can handle the sales process with the above-mentioned tools such as Lusha, HubSpot, or Easy Redmine. Contact our sales team (empowered by Alfred) to reach you!